Making Ideas Work

  • There's no reason for separating the "creative people" from the "operations people", and every reason for creating an interchange between both worlds. As both a CMO and an Artist, testing new concepts and bringing the best ones to light is my daily practice.

Your email address:


Powered by FeedBlitz

AddThis Social Bookmark Button

Revenue-driven Marketing

Enter your email address:

Delivered by FeedBurner

« Hitting the Restart Button After a Long Project | Main | Business Inspiration from the Art World »

February 08, 2007

Starting a New Project by Thinking like an Artist

Winterplayground4with_title   Like a blank piece of paper or a blank document, a blank canvas is frightening, only bigger.

I generally paint large:  on a 30 x 40" or 24 x 24" canvas, with big hardware store brushes.   So how will I possibly fill up the space?     By the time I get started, I have the opposite problem, and have to edit the composition to get it all in.

So what gets me going on a new painting?    Like a musician playing a few familiar chords before starting to riff, I need to start with a process.   In other words, I need to build the springboard before I can jump.

Starting with Random Thoughts:  Most artists "tone" a canvas before they start painting -- covering the entire surface with a middle value tone to use as a baseline for what comes next.    I once ran out of paint when on location and toned a canvas with the remnants of my palette.   I had 5 wet colors left on the palette and the result of my "toning"  was splotchy and random.    But it had a life of its own, and started the direction of the painting for me.

Sketching out the planes, skipping the details:  After toning a canvas, I'll take a big stick of charcoal and draw large, messy planes of perspective -- they usually look like huge "X"s and determine where the focus and tension will be.  I never outline the shapes of what I'm going to paint.  Once I draw too much, it will skew my vision and I'll never paint the big picture.

Destroying for the Sake of the Greater Good:   If a part of my painting is great, but doesn't work with the overall concept, I will paint over it.   It hurts, but paintings don't work unless the whole is much more than the sum of its parts.

Turn Everything Upside Down:   I turn my paintings constantly as I paint -- that's the only way not to get stuck in the details and know if the composition is working as a whole.   

Let it Rest:   Although most of my works have 40-50 layers of paint, I'm not going to get an A for effort.    If my mind is blocked and I can't think anymore (painting is decision-making on steroids:  a decision every 30-45 seconds, everytime I mix a color or lay down a stroke)  I have to turn the easel around and walk away.    I'll think differently when my mind is clearer.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83454ba0169e200d83550d67169e2

Listed below are links to weblogs that reference Starting a New Project by Thinking like an Artist:

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.